What kind of media institution might distribute youre media product and why?

Distributor
Because our film is obviously British and contains unknown actors, I decided to distribute it around the UK film festivals because there is more chance that a distributor would be interested in a new genre of horror if its British and introduces new actors, similar to films such as ‘slumdog millionaire’ introducing Dev Patel and ‘about a boy’ introducing Nick Hoult who went on to star in Teen Drama ‘skins’. I think these are the reasons that its more likely for our film to be distributed by a UK company as US are more likely to be interested in big names which make the films have star quality.

Research into Film Festivals; http://www.britfilms.com/about/
Our International Short Film Festival Submission Scheme enables short film-makers to show their work at festivals. To be eligible, films need to be less than 45 minutes long, less than a year old and have a British director or producer.
After researching this I can see our film is eligible to be shown at this festival.

Funding
We didn’t have any funding for our production, but a common UK funding body to production companies is the national lottery; http://www.ukfilmcouncil.org.uk/15037
More than £2 million of Lottery money is being invested in 15 British film production companies to develop new feature films through the UK Film Council's Development Fund. The investment is being awarded through the fund's Production Company Vision Awards, a new initiative designed to help creative producers with a vision for the future of UK film to develop projects that will broaden the quality, range and ambition of films and talents being developed in the UK. As part of the Development Fund, the Vision Awards will provide companies with up to £150,000 over two years, to enable them to nurture talent and to generate, source, research and develop feature film projects with a degree of creative autonomy.

Role of Production Company
Obviously the production team films and edits the whole production but once they have found a distributor that’s when the production team are less in control of the film, for example marketing and jobs to get the film into cinemas or on to DVD then that is pushed by the distributor more than the team that actually filmed.